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A Tale of Two Writers:
Same talent, skill level,
dedication and passion…
One writer makes 6 figures
a year (or more) from home.
One writer makes wages below
the poverty level.
What’s the difference?
Dear Fellow Writer:
This letter is the difference!
You are about to discover that this letter you’re
reading right now could mean the difference between earning 6 figures
a year (or more) from your writing or being a “starving artist.”
You are literally minutes away from learning how
to make 6 figures a year or more…
But first, I want you to be honest about your level
of desire and your commitment to writing.
Which would you rather be?
A writer who is broke...
Or, a writer who earns more money than most doctors?
A writer who receives rejection letters over and
over...
Or, a writer who receives royalty checks over and over?
A writer who struggles every month just to pay the
bills...
Or, a writer who easily and effortlessly pays all her bills
and has money left over to spend on travel, family and
fun?
A writer who is at the bottom of a “slush”
pile...
Or, a writer who is in high demand and has people lined
up to hire him at high fees?
A writer who is at the mercy of a job, trying to make ends meet...
Or, a writer who makes his own schedule and has plenty
of time for fun, family and hobbies?
A writer who has read every “how to”
book on writing, and still not experienced any success...
Or, a writer who has a proven plan for success and a
dedicated team of mentors to help her profit from her writing?
A writer who is desperately waiting for his “big
break...”
Or, a writer who has money and time to pursue other forms of writing
like creating a best-selling novel or award winning screenplay; without
any pressure of “needing” to sell it?
A writer who is jealous of the Danielle Steele’s
or the M. Knight Shyamalan’s of the world...
Or, a writer who is the envy of every person that has a job?
 |
From Starving
Artist to well on her way to Six Figures |
Let’s face it. Most writers have been in
the “starving artist” category at one time or another.
Most are still in it!
But there are writers, like myself, who have learned
how to capitalize on their talent and pull in 6 figures.
But before I show you how this letter is your first
step, I want to share my “starving artist” story with you…
I wanted to be a writer my whole
life!
I just didn’t want to struggle my whole life!
I was brought up to believe that creative people
were broke. And that writing, music and art were only HOBBIES. So I pursued
a career in medicine.
But, I knew I had to quit my job when one day I
wanted to trade places with the receptionist who was leaving early to
get a tooth pulled! I’d rather have a tooth pulled than do what
I was doing!
I knew it wouldn’t be long before I would
want to die rather than continue doing what I was doing!
So, in 2001, I quit a lucrative career in medicine to pursue my writing.
Those first few years were tough!
I was struggling to get by. While waiting
for my BIG BREAK, I was literally going BROKE. I was the “starving
artist” personified.
After a year of trying to make it, I had to go back
to medicine and take call at the hospital once a month to just get by.
At the same time, I read every book and took every
course on how to break into the freelance writing business, how to sell
a screenplay, how to write a book proposal, how to get an agent, how to
write a best-seller, and more…
And yes, I became the author of three books and
I’ve written dozens of articles for various publications. I also
have three completed screenplays under my belt.
Yet none of these actually made me money,
but put me further into debt! (Self-publishing my first two books
took a lot of money, time and effort and I never even broke even!)
After recently finishing my third book, and again
going into debt from all the associated costs (editing, graphic design,
formatting and printing), I knew I had to do something different. I had
to make money, but how?
I got a job as a substitute teacher’s assistant
to bring in some money, but that only paid minimum wage.
And they worked me like a slave. Not to mention
I got sick the first few weeks from being around all the kids!
I knew there had to be a way to make money doing
what I love.
Then a letter like this fell on my lap and changed
my life…
I read a letter like this and it changed my life
forever.
I didn’t realize that what I was doing already
(and came naturally to me) for so many years could be sold for thousands
of dollars.
I didn’t realize that I could literally turn
my passion into profits, while still pursuing my love of non-fiction writing
and screenwriting.
And if I could get some good money coming in, wouldn’t it take the
pressure off “needing” to sell my next screenplay or book?
Wouldn’t it financially enable me to pursue these passions as well?
After all you can’t do much of anything when
you’re struggling to get by. Or, when you’re worried about
paying bills or frustrated because you’re unable to buy the things
you need.
What I’m about to describe to you, is how
to make HUGE amounts of money doing something you’re already doing.
I had no idea I could turn what I did naturally
into a money making machine.
Until recently, when I received a letter like this
that sparked my curiosity…I was already looking for a way to make
money doing what I love, and this opportunity seemed like the perfect
fit…
Get Paid for your Passion
I knew there had to be a way I could continue to do what I love and MAKE
MONEY to enable me to do MORE of what I love!
And I found it!
And you can too! You can turn your dialogue into dollars, your creativity
into cash and your freelancing into a FORTUNE!
Imagine getting paid over six figures per year doing
what you love--writing. Imagine not having to be at the mercy of an agent.
Imagine not just being another letter in the “slush” pile.
Imagine having the financial resources to take the
pressure off of surviving. Then you can work on your script, your book
or articles without the pressure of needing to sell it to survive!
Imagine breaking through the “starving writer”
stereotype and proving to everyone that you can make lots of money writing.
The money you make can help you publish your book,
get a script consultation, enter contests, find an agent, pay for a publicist
or whatever you’d like to do.
Of course, the money you make can also provide you
the freedom to take exotic vacations regularly. (I like to call them writing
retreats). Buy nice things for yourself and your family and friends. Help
social causes or donate to your church.
I will show you later on in this letter how I
made $10,000 dollars right off the bat, once I found out about
this opportunity.
And how I made $1,000 dollars in cash and
gained 22% ownership in a real estate investing company by using
the knowledge I obtained from this wonderful opportunity you’re
about to find out about…
Freedom from Worry over Finances
What if you didn’t have to worry about finances?
What if you knew that if you needed to raise money
for a script consultation, to self-publish your book or take a vacation,
all you needed to do was one simple thing that you are doing already?
You could raise anywhere from $1,000, $3,000
to $5,000 or more right away. Plus you could create a yearly
passive income for yourself so you could finish that best-selling novel
or award-winning screenplay.
Ironically, making big money for my writing took
the pressure off of me from making money from book sales, and now my books
are selling better than any of my previous books!
The Glamorous Life of a Writer
First, I want you to recall the reasons you WANT
to be a writer.
You may want to be a writer for the following reasons:
• Your passion for story-telling.
• Your passion for creating. You have more
ideas than you can ever implement.
• Your natural ability to write and create.
• The flexibility to create your own schedule.
• If you’re a night-owl, like me, you can stay up all night
writing and sleep in till noon if you’d like.
• If you have children, you can be a stay at home mom or dad.
• You can watch Oprah whenever you want.
• You don’t have to deal with traffic.
• You can work in your pajamas.
• Your natural curiosity.
• Your desire for information, word-crafting,
research.
While some of us may be writers, how many of us
are actually MAKING good money being a writer? How many of us
are actually making six figures?
Ah, the writer’s life isn’t
so glamorous if you’re struggling to make ends meet, is
it?
As a writer, you’re already doing this…You
just didn’t know you could turn “it” into a cash cow!
Okay so by now you’re probably asking “What
is ‘this’ that I’m already doing? And how can I turn
‘it’ into money?”
Okay, here it is. Here is what you are doing already
as a writer:
As a writer, you know how to:
• draw people into a story,
• paint a picture in the reader’s head,
• create titles that capture attention,
• create interesting dialogue that is easy to read and
• connect with people (the reader).
Basically, you
know how to capture someone’s attention through your
words!
You ARE a natural copywriter.
And you can start making a copywriter’s salary of six figures
a year, or more, in the next year, if you’d like.
|
“In 1995 I began my freelancing
career. Around 1999 I was ready to give up. You can’t imagine
how frustrating it is to work around the clock on your “dream
job” only to make the equivalent of a couple bucks an hour.
Then I found AWAI. I took the basic course, got a coach, and applied
everything they said I should do. To say my freelance career has flourished
since then would be an understatement. I literally have as much work
as I want, when I want it. I used to wonder what it would be like
to live my dream life…working at home…hanging out with
my family…tinkering with my other writing projects…but
the other day I realized I was living my dream life AND finally making
a good living. How did I know this? I realized I’d been using
a ten dollar bill as a bookmark. I can’t wait to find the twenty
dollar bill wedged between the pages of my favorite novel.
-Beth E. Kandiyohi, MN
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What is a Copywriter?
First of all, if you’re like me, you may not
even know what a copywriter is.
No, I’m not talking about “copyrighting”
material at the US Copyright office. I’m talking about making money
doing what you already do best.
Basically, a copywriter is a writer who
writes copy that sells something. As writers, many of us are
turned off by the word “sell”.
But think about it. Every time you pitch a screenplay,
you are SELLING your movie. Every time you try to land an agent, you are
selling your book and yourself.
You’re selling your characters. Are they believable?
Can people relate to them? Do they like them? You’re selling the
plot. You’re selling your message.
If you’ve written a book proposal, you know
how to sell yourself and your book concept.
If you’ve written a story, you know how to sell your characters
and plot. As a writer, you’re constantly selling!
Why not start making good money from something that
comes natural to you?
| “AWAI’s courses have been
invaluable. Although being a writer appealed to me, I thought that
it meant being a poet, novelist or playwright. You might as well put
starving in front of those three. AWAI showed me there was an entirely
different venue where writing was valued and rewarded. Copywriting
offers me the chance to live and work wherever I want. In the future,
I’d like to live in Europe for a year or two. In the past 18
months, I’ve been paid for 26 sales letters.
-Glen S. Ontario, Canada
|
You can learn how
to become a professional copywriter making good money and land your
first job, and maybe even make $10,000 dollars before you even finish
Michael Masterson’s Accelerated Program for Six Figure
Copywriting presented by AWAI. (American Writers and Artists,
Inc.)
|
Call people to action with your words
You’ve probably already written promotional
material for yourself or your friends. If you’ve written a query
letter or the back matter on a book, you already know how to write bullet
points that intrigue people and to summarize your information in a captivating
way.
I had written newsletters and promotional pieces
for my friends and for myself to promote my books and other products.
In fact, I enjoyed the new challenge of writing a piece that would get
someone to take action.
This was copywriting, I just didn’t know it!
I was already well on my way to becoming a copywriter.
And you are too!
Make Money, Money, Money with your Words
You can make money
with your words by becoming a copywriter.
And we’re not just talking about a little
money here and there. You can make anywhere from $1,000-$5,000
or more per letter.
Direct mail copywriters taught by Michael
Masterson (more on him later) make anywhere from $50,000
to $500,000 a year, working from home!
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“…I really enjoy copywriting
and all the insights I am learning as a result of the course. An Engineering
Consultation Company is paying me to do their sales letter—even
though I haven’t finished the course. Copywriting has shown
me that language doesn’t have to be boring and dead. I also
learned a very important technique from the course—being entrepreneurial.
-Jaracz H. New Plymouth, New Zealand
|
And if you’re a writer with entrepreneurial
flare, you can make millions. (More about how Michael Masterson did this
later).
Plus you can earn royalties on your letters,
which I’ll discuss in a moment.
Again, think about the writing you do already. Think
about how easy it would be to combine your writing with successful, proven
techniques for writing sales letters.
Think about the title for your screenplay or book.
You are selling your book or screenplay with your title.
And what about the story concept? You are selling
your reader on your story by bringing him/her into the story and engaging
the reader.
As a writer, you are most likely versed on relating
to others. You know how to describe a character in a way that people can
relate to. You know how to create rapport with your audience through your
characters.
If you write dialogue like you speak, which most
screenwriters do, you can write a letter that brings in major bucks.
Earn Royalties from your
Writing
| “Thank you all so much for introducing
me to the world of freelance copywriting. I would never have believed
I could make this kind of money working from home a few hours a day.
I enjoy the work and I’m making enough per hour to meet my financial
goals and still have enough time left over to home school my kids.
What a blessing.”
-Margaret B. Tigard, OR
|
Most authors represented
by publishers receive royalties from the sell of their books. The
royalties are small considering that it’s YOUR BOOK. You did
all the work! And you only get 5-10% of a book that is YOURS!? A book
that you put your heart and soul into. |
As a screenwriter, royalties are unheard of. You
get paid once even though your movie may become a classic and bring in
mega bucks year after year. Only if you’re the likes of Tom Cruise
or Jim Carrey can you negotiate royalties from movies.
Did you know you could receive royalties
off your sales letters?
I didn’t know this until I found out that
Paul H, an AWAI graduate, still gets about $10,000 every three
months for a letter he wrote four years ago. That’s over
$160,000 in income for about two-week’s work...and checks are still
rolling in!
And Don Mahoney, one of AWAI’s first graduates
and now an AWAI teacher, besides making a nice fee (initially of $2,500
or more per letter) makes 1 to 2% of gross sales, which often
average $100,000 on the first mailing!
Basically, the more often your letters are printed
and circulated (whether it’s via mail or the Internet), the more
you get paid.
More letters = more writing fees. More controls = more royalties!
| Controls are letters
that have gained a proven response rate over a period of time. If
you can pull in a better response than a control, your letter becomes
a control. That means BIG bucks for you! |
“Unbelievable! I practically fell
off my chair when Lori emailed the amount of money I would be receiving
on my next royalty check—$4,465.13. What a cool feeling knowing
I am still getting paid for a sales letter that I wrote over a year
ago. Now, that’s what I call passive income. Thank you again
for this opportunity.”
-Peter F.
AWAI graduate and freelance copywriter
|
How to earn $210,000 writing ONE letter
a month!
Yes, it can (and does) happen.
A writer with an established track record can command $8,000 per letter.
So 12 letters pays $96,000 in writing fees alone.
Now let’s say six of those letters become “controls”
— which means they bring in the most money and keep mailing time
after time.
If, over the course of a year, each of those six letters mails five or
six times, your royalties can add up to another $120,000.
That’s over $210,000 a year writing one letter a month!
I got paid $10,000 to write this letter
before I was even finished with the course. And you can too!
If you’re reading this letter, it means that
I got paid $10,000 for writing it. And I haven’t even fully finished
the course!
Only AWAI students are invited to participate
in this $10K challenge.
Basically, you write a letter for this course. If
it’s accepted and becomes a control, you get paid $10,000!
And it’s easy to write a letter promoting
the course when you have learned so much and have achieved such phenomenal
results from the course.
Use your copywriting skills to enjoy a FIVE STAR life
One of Michael Masterson’s friends used his
copywriting expertise to live a 5 star life!
Early on in his copywriting career, Jack had a relatively
new girlfriend. He wasn’t exactly flush with cash, but he wanted
to impress her. He knew she
loved the play “Guys and Dolls” and he had heard that it just
happened to be playing on Broadway. He bought tickets for the show and
train tickets to get to New York. But when it came to booking the hotel,
he was running out of money.
Rooms at the Paramount, the nicest hotels next to
where the show was playing, at the time, were $150 to $200 bucks a night.
Jack remembered that journalists sometimes get complimentary
rooms, tickets, meals and that sort of thing—if they’re writing
about them as part of an assignment. Now, Jack wasn’t a journalist,
but he did know the principles he was learning in the copywriting course.
So he contacted the editor of a travel newsletter
and asked her if she could use a short piece on a nice, somewhat eclectic
hotel in Manhattan. She said, “Sure.” (Of course the Paramount
would fit nicely). Then he wrote a letter to the Paramount about his assignment,
using the newsletter editorial office as his press contact.
On the big day, Jack and his lady put on their show
duds and caught the train to New York. When they arrived at the Paramount,
a key was waiting for them—the key to a room on the 10th or 11th
floor, a corner suite with two marble bathrooms, a master bedroom, and
a small living room. Complete with a tray of chocolate-covered strawberries
and the Paramount’s trademark oversized Vermeer painting hanging
over the bed.
At checkout, Jack returned the key, got a “Thank
you for coming,” and that was that. No bill. No tab. Of course he
wrote a great article promoting the Paramount.
Use your skills as a copywriter to catapult your
writing career, or…
Use what you’ve learned to self publish your
book and create a sales letter that gets people to buy your book.
| “Your copywriting
course has made a big difference for me. I’ve applied your copywriting
principles to our website, conversations, and proposals—and
it’s starting to pay off. For example, we recently signed a
one-year retainer agreement worth $60,000!
-Joan H. Grand Rapids, MI
|
Or, create a sales
letter that gets you noticed by an agent.
Or, a query letter that demands attention from an agent or producer. |
Raise money to publish your book…
Script consultations, screenwriting contests, editing
and self-publishing, publicity, etc. all cost money.
What if you needed $1,000 dollars to get a script
consultation or $10,000 to self publish your book? What if you knew there
was something simple you could do to raise that money that involves doing
something you already do best?
Or, what if you
wanted to raise money so you could travel to Hawaii to gain some
inspiration for your next novel? Or what if you and your spouse
wanted to raise money to go to Fiji and swim with the dolphins?
You could raise whatever money you needed,
for whatever reason, time and time again, if you have this skill…
|
“I have only been a student of
yours for 15 days, and to date: This course has completely altered
my way of thinking and looking at things (all for the better) and
it has inspired me to write four poems. Thank all of you for the excellent
opportunities it has given me. I will always be a poet. I should have
been a copywriter 30 years ago. Now, thanks to you, I will be!
-Ellen F. Ann Arbor, MI
|
Move from the Slush Pile
to Being in High Demand
The sad statistics are that if you are a writer
or screenwriter trying to break into the industry, your chances are slim.
Not to disappoint you, because I still think it’s
worth pursuing, and I am definitely still pursuing my dreams, but the
harsh fact is that most writers have their manuscript or query letter
end up in the slush pile.
Yet the demand for copywriters is great.
Think about it—every business needs a copywriter to sell their product
or service. Every organization needs a copywriter to promote their message.
Have people waiting to hire you, before you even
finish the course!
| “I highly recommend your program.
The step-by-step instructions show you how to write winning sales
letters and prepare you for a career in copywriting. The feedback
on assignments from Board Members is invaluable in sharpening your
writing skills. I received my first paid copywriting assignment within
weeks of finishing the course.
- Daniel F. Vancouver, BC
|
Honestly, it is
easy to break into the copywriting business and start earning big
money, when you’re a graduate of the AWAI’s copywriting
course.
The direct response marketing industry is
a 1.8 trillion dollar industry!
|
Here is just a small sample of the people that are ready and waiting to
hire you for big money when you finish the AWAI copywriting course:
“This past year alone, my company, Agora Publishing,
paid out over $1 million in writing fees and royalties to a handful of
copywriters. And you know what? I am happy to do it. Why? Because a good
letter is the ‘engine’ of my business. I’m always looking
for more copywriters…lot’s more. There just aren’t enough
writers to write the hundreds of letters my company needs written every
year. And I’m not alone. The whole industry needs more copywriters.
In fact, I’ve made a special arrangement with
AWAI. I’ve asked them to send their most promising students my way
first. So far, my publishers are working with more than a dozen students
who have come from Michael’s program.”
- Bill Bonner, President Agora Publishing
“I just wanted to express my appreciation for locating a great writer
for my business. As you know, it’s hard to find good writers in
direct mail. And one of your new writers just beat my control. Can’t
top that. If you have any more of these well-trained copywriters…
please send them my way. Thanks for your assistance.”
-Al Serin, President, AlMark Products, Inc.
“Top copywriters are critical to my company’s success—and
most of the copywriters I use are AWAI graduates. I am much more comfortable
hiring new writers if they have taken the AWAI course.”
- Brian Sodi, Capital Financial Management
“As a publisher of 5 newsletters with tens of thousands of customers
worldwide, I’m constantly looking for writers. It’s not unusual
for me to pay $2,000, $3,000 or even $8,000 for a single letter if I know
it’ll bring in money for my company. As a copywriter myself, I know
AWAI’s program is good. Anyone who completes their course and writes
a strong sales letter can always find work with me.”
-James DiGeorgia, DiGeorgia and Associates
“I’m the publisher of several international health publications.
My annual budget for copy is $250,000. I’m always looking for strong
copywriters to recruit new subscribers and sell products. I can never
have too many good writers in my Rolodex. I’ve seen Michael Masterson’s
program and I can tell you that anyone who successfully completes it is
someone I’d like to talk to about working for me.”
-Jenny Thompson, Publisher, Agora Health Publishing
“We’re always looking for good writers.
Without them, we don’t have a business. I’m especially interested
in people who took Michael’s copywriting course. I know they’ve
been trained by a true master. When I’m contacted by someone who
is a graduate of this course, believe me, I always take their call.”
-Julia Guth, Executive Director of The Oxford Club
| “What a couple of months it has
been. I ordered Michael Masterson’s Accelerated Program for
Six Figure Copywriting several months back. I read it and had a great
time doing the assignments. I sent in my practice assignment and presto!
A few weeks later I got a call from Katie at your office to write
a real sales letter. It was great fun, a great learning experience…plus
I got paid to do it! And just today, I got word my second assignment
is on its way. Many thanks for this wonderful opportunity.
-Edward H. Greer, South Carolina
|
After you finish
Michael Masterson’s Accelerated Program for Six Figure
Copywriting, people will be ready and waiting to hire you.
Plus the team at AWAI does their best to HELP
you find that next assignment that will earn you money.
|
Taking this course would
be like co-writing a script with M. Night Shyamalan or co-writing a novel
with Danielle Steele!
What if you had an idea for a screenplay or novel and could send it directly
to M. Night Shyamalan or Danielle Steele and receive their personal feedback?
What if they helped you get it produced or published?
You’d be the luckiest writer in the world.
Yet, with the AWAI program, you get expert copywriters critiquing your
work and helping you to make it better.
It’s like co-authoring a sales letter with the best copywriters
in the business!
One of your main assignments in the course is to
write your first sales letter. If you write a great sales letter, which
you should be able to do with all the advice and support you receive,
you may be invited to join AWAI’s agency of copywriters where you’ll
have the opportunity to work on paying assignments while continuing to
learn from the AWAI board.
If you don’t have a great sales letter the first time around, the
AWAI board recommends ways to improve it, and you try again until you
get it right.
Meet your mentor who has a net worth of
over $10 million from copywriting
Michael Masterson is one of the best copywriters
in the world.
His eye for knowing what makes a letter work has helped dozens of companies
he’s worked with make millions.
One company—Agora Publishing—went from $10 million in sales
to over $140 million in just a few years, thanks to his ability to recognize
what makes a sales letter work.
It’s a talent that’s allowed him to create quite a nice life
for himself and his family—which includes a multi-million-dollar
ocean front estate...fabulous trips to exotic locations several times
a year...an impressive (and growing) art collection...homes around the
world...and a net worth of over $10 million.
But he didn’t accumulate this wealth all on his own…He replicated
his work hundreds of times over by teaching students to do what he did…
Michael’s Students
Have Sold Billions through Copywriting
In addition to knowing
what makes copy work—Michael Masterson is a brilliant teacher.
(In fact, prior to all his financial success, Michael was happy and
humble teaching literature at local colleges.)
Over the years, the people he’s taught to write copy have gone
on to generate over a billion dollars worth of direct-response sales
through the mail! |
“It seems like
yesterday that I wrote you from the Grand Tetons about my first copywriting
job. Well, it practically was yesterday! Just four short months ago.
And I’m still in my RV, now enjoying the incredible vistas of
Arizona. Working on the road is working out beautifully…it’s
a perfect fit. That’s why I’m so thrilled to share this
with you…because I have just nailed down an $8,000 copywriting
job. But it’s even better than that. In addition, I’ve
already made $4,025 the past two weeks, for a total of $12,025…and
January’s only half done. I can’t thank AWAI enough for
your support and encouragement. Believe me, it’s not overkill
when I say the Copywriting program has literally transformed my life.
Thank you for helping me realize a lifelong dream.
-Tina L. Traveling the U.S.
|
Experts agree this is the best course on
Copywriting ever!
Here is a small sampling of what industry experts
say about this course:
“This course is simply one of the best copywriting
courses I’ve ever seen. It fully lives up to my expectations of
a copywriting course. The course is very detailed, and you get everything
you need to go out and write your own order-pulling sales letters. I give
this course my highest recommendation.”
-Reviewer, The Direct Market Review
“I know Michael Masterson and what he has taught me has revolutionized
the way I write direct mail—taking it to the next level. His program
is the best correspondence course for copywriting I have ever seen—in
fact, the best copywriting course I’ve seen anywhere, in any form.
Anyone who wants to get into direct response copywriting would benefit
enormously from taking it. AWAI has helped many of its students get assignments
and succeed as freelance direct mail copywriters.”
-Bob Bly, author of the Copywriter’s Handbook
Here’s what Michael Masterson’s
Accelerated Program for Six-Figure Copywriting will do for you:
$ |
Show you what the copywriting business
is all about...what you’ll need to get started...what the industry
expects from you (and what you can expect from it)...how you get paid...and
more. |
| $ |
Teach you a fast and sure-fire system for having
all your research and letter-writing ammunition organized and at your
fingertips. |
| $ |
You’ll learn one master’s technique
for getting to know the product you’re selling even better than
the people who created it. |
| $ |
You’ll learn how to write masterful headlines
that grab your reader’s attention and force them to keep on
reading. |
| $ |
You’ll learn the four-part structure
of every letter. Once you know it — and understand what each
part must accomplish — it’s just a matter of filling in
the blanks. |
| $ |
You’ll learn the secret to a powerful
lead — an opening so irresistible that your reader will want
to buy what you’re selling after reading the first two pages. |
| $ |
You’ll learn the secret of “The
Four-Legged-Stool.” Use it faithfully and you’ll never
write a bad letter in your career. |
| $ |
You’ll learn “The Architecture
of Romance” — Michael’s innovative technique for
enticing your reader into falling inlove with your product. |
| $ |
You’ll learn how to “speak”
directly to your reader...by drawing upon the most powerful emotions
for selling. |
| $ |
You’ll learn the secret to creating powerful
“bullet” copy and catching subheads. |
| $ |
You’ll learn how to create eye-catching
envelope copy |
| $ |
You’ll learn how to create an order
form that’s virtually assured to clinch the sale. |
| $ |
You’ll learn how to get yourself “seeded”...so
you can see everything that’s mailing and know what’s
working and what’s not. |
| $ |
You’ll receive personal critiquing of
your assignments. Helping you to improve every step of the way. |
| $ |
You’ll be given the opportunity to make
$10,000 writing a letter like this one… |
| $ |
You’ll study 50 of the most successful
direct mail letters of our time. And find out what works… |
| $ |
You’ll have access to AWAI’s job
boards to land your first job. |
| $ |
You’ll receive weekly advice on copywriting
from the experts, through AWAI’s e-mail newsletter The Golden
Thread. |
| $ |
You’ll have access to AWAI’s student
discussion board where you can critique one another’s assignments,
find support and share opportunities. |
| $ |
You may have the opportunity to work on a spec-assignment
from AWAI that could lead to a paid assignment of $3,000 dollars or
more… |
This is different from ALL the other “learn
at home” courses you’ve seen!
Most “how to” courses explain how to
do something and then leave you to fend for yourself.
Not AWAI’s course!
AWAI’s course provides all the support necessary
to get you your first job as a copywriter.
How many of us can say that about any other course
we’ve taken?
Sure we may have taken dozens of courses on how
to break into the screenwriting business or get an agent? But do those
instructors actually help YOU do this?
Plus, AWAI’s course has instructors—who
are expert copywriter’s—personally critique your work and
give you suggestions for improvement.
Again, as a screenwriter, I know producers and agents
who have read my work, and declined representation, without even telling
me what I could do to improve it! How helpful is that?
At AWAI, they WANT you to succeed—and they HELP you…
AWAI wants you to succeed. When you succeed they
succeed!
| “From the moment I began the AWAI’s
course I knew I was learning things that would change my life and
I was right. Within a matter of weeks after completing the course
I found myself working on a copywriting assignment for $3,000! And
within the next month, I added two more assignments that paid $1,500
each. All my life I struggled to find a way that I could make a lot
of money and be happy doing it. AWAI’s course did that and more”
-Paul L. Fort Lauderdale, FL
|
Over the years, AWAI
has developed close relationships with some of the top direct-response
companies in the country.
They’ve seen the kind of copy that graduates of our program
are capable of writing. And they’re more than happy to give
any student AWAI recommends an opportunity to write for them. |
You succeed by landing copywriting jobs that make
good money, and AWAI succeeds by furthering their reputation as a company
that teaches people how to be “top-notch” copywriters.
You get critiqued from Experts in the Industry
Most experts charge extra to critique your writing
assignment.
Any screenwriter knows that an expert script consultant
will charge anywhere from $1,000 to $2,000 and up for a script evaluation.
Not, AWAI, they will provide personal feedback on
your assignments and RECOMMEND how you can improve them! And it’s
included in the course!
FREE Weekly Copywriting
Tips
As an AWAI student you’ll start receiving
your FREE subscription to The Golden Thread— their weekly e-letter
featuring writing tips, advice, student profiles, and, yes, JOB OPPORTUNITIES.
Written and edited by Will Newman — himself a professional copywriter
and marketing consultant - he knows what you need to succeed.
The Golden Thread will educate and motivate you. And it will be just one
of many sources for finding paying assignments when the time comes for
you to start writing for money.
Access to AWAI’s Members
only discussion board
As a writer you know the value of critiquing.
You will immediately have access to AWAI’s discussion board where
you can meet with fellow students AND successful copywriters to share,
learn and grow.
Having such a team behind you, will catapult you
to the next level!
Access to Copywriting Jobs
You’ll also receive direct access to directmarketingjobs.com
where you can apply for jobs from people actively looking for AWAI graduates!
And again, if you follow the guidelines of the course, do your homework
and create a great sales letter for your main assignment, you will get
your first paid assignment directly from AWAI!
Here is what the best copywriting
program on the market includes:
• It includes the core program, which will take you on a step-by-step
journey through the entire letter-writing process—from how to write
a strong headline...to how to create a winning order form.
• You’ll send your written program assignments to AWAI to
be reviewed and critiqued by professional copywriters—and you’ll
get it sent back to you with their comments and suggestions.
• You’ll get your own copy of AWAI’s recently revised
and updated 300+ page Hall of Fame book, jam-packed with proven selling
ideas from 50 of the most successful direct-mail letter and direct-response
ads ever written. (Every copywriter should have this resource! Mine’s
right here beside me on my desk. I’m constantly looking to it for
clues, insights, and ideas. In fact I used it to get an idea for this
letter).
• You’ll get The Golden Thread, a weekly students-only email
where you’ll find insights from the pros, newly discovered copywriting
tips and strategies, information on getting clients, industry news and
happenings, and, of course, job opportunities, for AWAI students only...
• If you’re stuck and have a question about the program, you
can call AWAI’s student services team toll-free anytime. There’s
no charge for help, support, and encouragement. Remember—they want
you to succeed!
• You’ll be invited to attend AWAI’s annual copywriting
Boot camp, on the ocean, near their headquarters in Delray Beach, Florida.
There you can hear top copywriters (Michael Masterson among them) sharing
their deepest and most powerful secrets...and practice your writing alongside
these experts. And if you can’t make it—don’t worry.
They can send you a videotape of all the most important workshops.
• And let’s not forget your opportunity to participate in
AWAI’s $10K challenge — where you can write a letter promoting
Michael Masterson’s Accelerated Program for Six-Figure Copywriting.
If they like it, they’ll mail it — and pay you $10,000.
How much is it worth to be able to do what
you love AND make good money?
Honestly, you have to decide for yourself whether
you want to work for someone else for the rest of your life.
Or, struggle every day to just get by—waiting for your next big
break in writing.
Or, whether you want to do what you love and make good money.
Honestly, it’s hard to put a price tag on doing what you love and
making good money from it.
By now I’m trusting you see the value in learning
to become a copywriter using a proven plan for success and being mentored
by experts in the business, but there’s something else I forgot
to mention…
You’ll also receive A FREE Booklet
on “How to Safely and Quickly Change Careers.”
To help you make money with your words and become
a successful copywriter, AWAI will throw in a FREE 40 page booklet on
How to Safely and Quickly Change Careers.
This book is written by life and success coach Valerie
Young. Valerie Young is the founder of Changingcourse.com. She has realized
her dream by helping others achieve their dreams!
In this book she describes the 5 steps you’ll
need to take to realize your dream of earning six figures a year as a
copywriter. You’ll also find out:
• The four major roadblocks keeping you from achieving your dream.
And how to get over them.
• How to visualize yourself as a successful copywriter.
• What the demand for copywriters is--you’ll be amazed!
• The earning potential of a copywriter.
• The must-have resources for any copywriter. (A complete list of
organizations in the direct-mail industry).
• How to make the transition.
• Details to think about before making the transition, like health
insurance and equipment.
• A sure-fire method to find the time to accomplish your goal of
becoming a full-time copywriter.
• How to put your plan to work.
• And how to land your first client.
$39 dollars gets you started on
the road to making six figures a year.
You can get started for only $39.00!
Instead of paying the whole amount upfront — you can enroll in Michael
Masterson’s Accelerated Program for Six Figure Copywriting for just
$39.
That’s only a little over a dollar a day to transform your
writing career!
AWAI will send you everything you need to get started,
including the first 14 sections of the program, your first writing assignment,
your email subscriptions to The Golden Thread and Early to Rise, and,
of course, your invaluable Hall of Fame book packed with some of the most
successful sales letters of all time.
No Risk, Money Back Guarantee
Change your life for
$39 dollars.
Take 30 days to look it all over. Start working on the program if you
like.
If it’s not everything you imagined— or if you happen to decide
copywriting just isn’t for you — return the materials within
those 30 days and AWAI will send you your $39 back...no questions asked.
But if you like what you see—and you’re ready to begin your
new copywriting career—you’ll receive the rest of the program
in 12 monthly installments at $39 each...billed to your credit card.
Or, you can purchase the full program up front for only $507 dollars.
We’ve made it easy for you to decide
which option is best for you!
But if you decide to order the full program today,
AWAI will give you 10% off!
Most of our students are so excited about this wonderful
opportunity that they want to dive right in and get going right away.
So, instead of $507 dollars, you’ll only pay $457 dollars plus shipping
and handling to receive the full program, right away!
That means you’ll be on your way to making six figures a lot faster.
Imagine, in less than a year, you could be earning six figures or more
from your writing. Starving writer no more!!!
Again here is what you will receive for
only $39 dollars a month or $457 total:
• The core program that teaches you how to BE a six figure copywriter.
Including your first assignments.
• Personal critiques of your assignments by expert copywriters.
• The Hall of Fame book--a gold mine of proven sales letters.
• Weekly Golden Thread emails offering advice, tips and more.
• An opportunity to make $10K writing a letter like this.
• Free support any time you have a question.
• Free 40 page booklet “How to Safely and Quickly Change Careers."
• A money-back guarantee.
• People waiting to hire you once you finish the course, or even
a writing assignment from AWAI.
What are you waiting for?
Statistics show that if you don't act right
now, you most likely won't act at all.
If you're serious about changing your life and making six figures a year
from your writing, act now!
The six figure copywriters are the ones who made up their mind to do it,
and did it!
Here's to your success!
AWAI Team
ORDER NOW
P.S. When you order the program, AWAI will even sign you up for Michael
Masterson’s daily motivational email service Early to Rise, FREE
of charge. All of us writers read it because it’s full of astute
observations, witticisms, and actionable advice about how to be more productive
and successful in copywriting... business... and life. It’s like
having a successful millionaire as your very own personal wealth coach!
And what a great way to “kick-start” every day.
P.P.S. And if you have any doubt as to how much AWAI’s students
love this program —and the service they provide—look no further
than the impeccable record they have with the Better Business Bureau.
You can obtain a report on American Writers & Artists Inc. 24 hours
a day, 7 days a week by visiting http://www.bbbsoutheastflorida.org. Or
you can call them directly at 561-842-1918.
P.P.P.S. Also, you can ask AWAI to see their list of over 50 pages of
student testimonials. There were so many, I could only include a small
sample in this letter!
P.P.P.P.S. You may even want to check out AWAI’s other successful
writing programs like Travel Writing, where you can get paid to travel,
or Resume writing, where you can get paid to make someone look good on
paper.
ORDER FORM
_____ Yes, I want to start making six figures a year or more from my writing.
Yes, I want to be in high demand, having people
waiting to hire me as soon as I finish the course.
Yes, I want to have personal critiquing of my first two assignments by
expert copywriters. And yes, I want the opportunity to win $10 K for writing
a letter like this. And to get my first paid writing assignment.
_____ I understand that for only $39 dollars I can get started right away
and receive:
• AWAI’s Accelerated Program for Six-Figure Copywriting –
over 450 pages of tips, techniques, and strategies that have sold billions
of dollars worth of products and services through the mail. Plus, I’ll
get my practice exercises…tips on how to market myself…and
much, much more.
• The Hall of Fame Book – packed with
over 300 pages of the best sales letters ever written, along with notes
and commentary as to what makes them so successful.
• My $10K Challenge Materials – everything
I need to write a real letter for a real product…and a chance to
be paid $10,000 for my efforts!
• FREE Booklet: How to Safely and Quickly
Change Careers – everything I need to know about leaving my old
life and embarking on my exciting new copywriting journey.
• FREE subscription to The Golden Thread,
a weekly members-only email where I’ll get insights from the pros,
newly discovered copywriting tips and strategies, information on getting
clients, industry news and happenings and, of course, job opportunities
which I will have access to through DirectResponseJobs.com.
• Plus, my FREE subscription to Early to Rise…the
daily motivational, personal success and wealth-building email by Michael
Masterson that virtually everyone in this business reads!
• Members-Only access to the AWAI Website,
the ultimate resource for both working and training copywriters –
complete with job listings.
_____ I also understand that I have a no risk 100%
money back guarantee. If I’m not absolutely pleased with what I
receive -- or if I discover copywriting is not for me -- I can return
the unmarked materials to AWAI within 30 days for a full, no-questions-asked
refund.
Order Information
Bill my credit card $39 plus shipping for the initial installment and
start-up materials.
I understand that I will be billed just $39.00 every month for the 12
installments that will follow. $39.00
I would like to receive the program all at once instead of in 13 installments
and receive a 10% discount off the total cost of $507.00.
$457.00
Personal Information
Shipping Information
American Writers & Artists Inc.
245 NE 4th Ave., Ste 102 • Delray Beach, FL 33483
Phone: 866-879-2924 (toll free) • 561-278-5557
Fax (561) 278-5929
memberservices@awaionline.com
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